Lucidity Media 

CONSULTANCY  

Lucidity Media brings two decades of digital media experience to client leadership, international coordination and campaign delivery. 
The practice connects strategic thinking with the operational work required to move projects forward: aligning stakeholders, coordinating specialist teams, managing budgets and translating complex requirements into clear plans. 

Areas of support

  • Digital media strategy and communication planning.
  • Client leadership and stakeholder alignment.
  • International campaign coordination.
  • Project operations, budgets and delivery workflows.
  • Pitch development, onboarding and transitions.
  • Measurement, reporting and technology-change coordination.

    • Brands               
    Nike
    Diesel
    Snapchat
    GANT
    TopShop

    Agencies
    Mindshare Worldwide
    Publicis Global
    Dentsu Aegis EMEA
    Omnicom Media Group

    Networks  
    BerkuDim

      Selected Experience
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      International Campaign Coordination
      Coordinated multinational digital communication campaigns, bringing together client requirements, specialist teams and delivery schedules. Freelance responsibilities have included project budgets exceeding £20 million in aggregate since 2016 and the coordination of a £12 million global annual-planning response. 

      Measurement & Technology Transitions
      Coordinated the migration from MOAT to IAS across twelve European countries, working to minimise campaign interruption during the transition. Supported the implementation and adaptation of reporting dashboards to improve visibility across delivery and decision-making. 

      Client Leadership & Continuity
      Led stakeholder relationships, pitch onboarding and account transitions across agency environments. Repeat engagements have included GroupM, Havas International, OMD EMEA and Publicis Media. 

      Business Development & Team Leadership
      At Mindshare Worldwide, contributed to winning global social and ecommerce business and developing its digital strategy. At Havas UK, responsibilities included leading a ten-person specialist team and coordinating reporting across PPC, display, SEO, social, mobile and affiliates.